Values
ACD associates lead the way in making, selling, and delivering the best refreshment beverages every day while upholding the core values of integrity, responsibility, respect, customer centricity, and quality. Our promise is to consistently deliver superior products to our broad consumer base through effective and efficient services that delight our customers.
ACD achieves its ambitious objectives through relentless focus on three main pillars: Customer Centricity, Capable and Committed Workforce, and Disruptive Technologies.
Customer Centricity
The Customer is at the heart of all what we do. ACD employs specialized certification programs, harnesses advanced tools, and implements institutionalized sales processes in order to deliver outstanding customer service and drive the success of its comprehensive portfolio. As a result, ACD has excelled in tailoring its products to meet the preferences of consumers and its services to meet the ever-changing needs of customers. We built mutually cherished relationships with our customers through years of trust, loyalty, and successful business partnership.
Capable and Committed Workforce
ACD’s success in the marketplace is driven by the dedicated efforts of our Capable and Committed Workforce. Based on unwavering belief in the value of the human capital, we attract, develop, and motivate high-caliber professionals who challenge themselves, embrace teamwork, and commit to lifelong learning. We uphold our commitment towards the development and advancement of national talent in line with Saudi Vision 2030. Our 4,000+ associates at all levels whether in the market, in the plant or in the office all collaborate selflessly to deliver value to our customers, partners, shareholders, and community. ACD offers a diverse and inclusive workplace that nurtures talent and empowers aspiring associates to dare for more.
Disruptive Technologies
ACD maintains its competitive edge, increases its efficiency, enhances its customer service, and lays the groundwork for future growth all thanks to its state-of-the-art Disruptive Technologies. Modern CRM solutions are backed by a host of cutting-edge and powerful business intelligence systems, which represent a single source of customer intelligence for making complicated business decisions.
Purpose
ACD associates across levels and departments are inspired by and committed to our purpose to
“Bring people joyful and inspiring moments through the power of great-tasting drinks”. We have a true passion to serve our customers, delight our consumers and enrich people’s lives by offering the best beverage for every occasion.